August 13, 2008

Jockin' Jay-Z

Whose house? Hov’s no doubt Bout the only rapper still getting money in the drought
- Jay-Z

With firmly established business ventures like Roc Nation, 40/40 Clubs worldwide, NJ Nets, Rocawear, and potentially the NY Yankees, Shawn “Jay-Z” Carter has really come a long way. I’m not talking about the rags-to-riches story that everyone knows about. I mean the riches-to-wealth story that he’s still in the process of writing. No one else in the Hip-Hop game has turned their financial successes as a rapper into investment capital as an entrepreneur quite like Jay-Z has. Yes you can say 50, Diddy, & Russell should be mentioned as well, but Diddy & Russell weren’t rappers, and 50 Cent has always been more business minded than artistically gifted.

The fact is Jay-Z is creating a new trail for young Hip-Hop brothers who want to be more than just a record deal or a fashion icon. He’s laying down a true blueprint of success showing individuals how to focus on your vision, brand your ideas, and market yourself to a worldwide audience. He is becoming so well established in the financial fabric of our country that he can now create music simply for the love of art, rather than relying on it to pay the bills.

Because of the path he has chosen, young people can now look at the Hip-Hop industry and realize that being an artist can also be a platform for you to pursue bigger & better dreams. Essentially, if you’re good enough with the right mentality and can establish, brand, & market yourself, if you stay relevant the sky can be the limit. It also doesn’t hurt if you’re name’s Shawn Carter too, haha.

- Steve Tyson Jr.

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